Defining customers to inform strategy and design_Part 1
4 min readOct 15, 2021
Businesses don’t compete with each other; they compete in the ways they can create and deliver relevant value and experience to the customer. This race could only be won if you truly understand the people whose lives you want to improve. Understanding your customers is an essential step towards building a product or designing an experience for a service that people are willing to pay for. To…