NPS, the only number to grow is flawed, here’s why_Part 1

As a customer, I am sure, we all have been asked this question a thousand times, How likely are you to recommend us to your family and friends? My reaction or score to this question has always been dependent on the context I was in when I was asked this. Whatever score I gave has never been a true indicator of my future action because I myself don’t know if I would recommend it or not in the…